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The end of the world is good for the global economy
by Philip Doran
The end of the world is good for the global economy
The end of the world
has created a vibrant business environment
The end of the world
has opened up global investment opportunities
for forward-thinking, socially responsible,
PR-savvy, ethical fund managers
with a flair for greenspeak
and a finger on the eco-pulse
The end of the world is good for the global economy
The end of the world
has globalised corporate political strategies
The end of the world
has lead to double-digit growth in deep greenwash
from carbon emission trading to sustainable tourism
from genetically-manipulated corn plastic to tropical bio-fuels
from wind-up radios to B&Q wind turbines
from Michael Crichton eco-chillers to degradable plastic bags
from clean green coal to even cleaner greener nuclear power
The re-marketing of the end of the world is big business
As the consensus shifts from eco-scepticism to eco-acceptance
there are green shoots in the tundra
cashflow in the ice floes
The end of the world has brought new ways to invest
in the planet’s future
For a global company focussed on the challenge
the end of the world means in-built sustainability
factored into free market economics
And
the end of the world has added value:
the end of the world's subsidy-rich and tax deductible!
The end of the world is coming.
Are you ready for the end of the world?
The end of the world is brought to you
by Anglo-American, Sino-Indian, Pan-European
global corporate productions
Are you end of the world-compliant?
They are. Are you?
June 2008
107